Meta’s AI Innovations Take Center Stage at Cannes Lions 2025

At Infini Digital, we love spotting the trends that actually make a difference for brands, and Meta just dropped some serious upgrades at Cannes Lions 2025. You can now turn still images into engaging videos, and even chat with customers directly inside your ads. They are designed to make your ads smarter, and more personalized.

Looking to scale your Meta ads? Partner with Infini Digital—we’ve managed countless Meta campaigns with proven results.

Smarter Ads with New AI Advantage+ Tools

At Cannes Lions, Meta introduced 11 new generative AI tools within its Advantage+ ad suite. These features help you create ads faster while staying true to your brand.

Quick refresher: Advantage+ is Meta’s smart ad system that uses AI to automatically find the best audience, placement, and format for your campaigns.

• Brand-perfect automation: This new feature applies your logo, colors, fonts, and tone to every ad on its own.

• Image-to-video magic: This feature instantly turns up to 20 photos into a sleek video with music, text, and smooth transitions.

• Video Highlights: This feature scans long videos and automatically creates short highlight clips optimized for social feeds.

In short: advertisers can spend less time editing and more time running campaigns that resonate.

Conversational and Voice-Enabled Ad Experiences

Meta is changing the way people interact with ads—turning them into conversations instead of just clicks. Their upgraded Business AI agents now work across Messenger, WhatsApp, Facebook, and Instagram. Customers can ask questions, get recommendations, and even browse products without leaving the ad.

And the best part?

• With Tap to Talk, people can use voice commands to chat with your brand’s AI is almost like talking to a sales associate in-store.

• Creative Sticker CTAs in Stories and Reels make “click here” buttons a thing of the past, you can now create fun, on-brand stickers that people actually want to tap.
  
  

The result: ads that feel less like advertising, and more like a two-way conversation.

Immersive Shopping with Virtual Try-On and Multilingual Ads

Meta is also bringing ecommerce closer to the real world. Thanks to Virtual Try-On, shoppers can now see how clothes look on different digital models before buying, making online shopping way more confidence-boosting.

They’ve also made a big step in language accessibility:

• Ads can now be translated into 10 major global languages, with plans to double that by the end of 2025.
• Brands can run international campaigns without losing the cultural touch or unique style.

All together, these updates make online shopping smoother and help brands connect with people everywhere.

Final Thoughts

Meta’s Cannes Lions 2025 updates aren’t about replacing creativity—they’re about supercharging it. Whether it’s turning still photos into scroll-stopping videos, chatting with customers in real time, or speaking to audiences across the globe, these AI tools are opening new doors for brands of every size.

At Infini Digital, we’re ready to help you grab these opportunities and make them work for your business. Let’s turn Meta’s latest tools into real results for you—get in touch today and let’s start building something extraordinary together.